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IDENTITY TAKES FORM

STONY ROCK FARM & PROPERTY SERVICES, LLC

WEB & DIGITAL | CREATIVE DIRECTION | MARKETING

THE IDENTITY

LOGO DESIGN

How do you give one identity to work that spans equine spaces, land improvements, and everyday property care?

Stony Rock Farm & Property Services needed a brand that felt at home in the equestrian world while communicating the full range of its work, from pastures and fencing to drainage, site development, and ongoing property care.

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The answer began with what connects it all: thoughtful design grounded in real use.

A MARK BUILT TO CARRY THE NAME

THE VISUAL SYSTEM

HEADLINES

CINZEL

SRF GOLD
#B88A1A

SRF IVORY
#FAF7O

SUPPORTING TEXT

Hedvig Letters Serif

THE BRAND AT WORK

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CUSTOMER PROPOSAL

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MARKETING MATERIALS

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Theory & Chaos
Creative Co
.

ALL THINGS IN THEORY.

CONNECT

WHAT'S YOUR THEORY?

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© 2026 by Theory And Chaos Creative

 

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