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EXPERIENCE CREATES
IMPACT
A COORDINATED PUBLIC HEALTH DESIGN FOR DURHAM COUNTY EMS.
MARKETING & EDITORIAL | INFORMATION DESIGN | PUBLIC IMPACT
FROM INFORMATION OVERLOAD
TO CLEAR DIRECTION
How do you communicate a complex healthcare program to the people who need it most?
BEFORE
Text heavy and difficult to scan.
The original brochure contained important information, but dense text and a dated layout made it hard to quickly understand. We reimagined the content with a clearer structure, stronger visuals, and a more approachable design that reflects the real people and real work behind the program.
AFTER
Clean hierarchy, real imagery, and a clearer path to action for the people who need it most.
DESIGNED AROUND THE MESSAGE
DIFFERENT VOICES, SHARED GOALS
Each piece speaks directly to the needs, questions, and concerns of a specific audience, while reinforcing a common commitment to care, recovery, and community safety.
MEETING PEOPLE WHERE THEY ARE
Clear, compassionate language tailored to every audience — kids, individuals in crisis, veterans, and the broader community — builds understanding and reduces stigma.
TRUST THROUGH RELEVANCE
Tailored resources for veterans and their families help remove barriers and connect people to real support in times of need.
A CONSISTENT FOUNDATION
From education to outreach, these materials reflect a unified approach to public health communication across Durham County.
CLARITY BECOMES ACTION
REAL TOOLS.
REAL IMPACT.
Education leads to recognition. Recognition leads to action. By pairing clear information with tangible resources like the opioid reversal kit, Durham County Community Paramedics help turn awareness into life saving action.
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